Curiosity to predict personality, behavior, and need for this is not
as new as invent of social media. Personality prediction to better
accuracy could be very useful for society. There are many papers
and researches conducted on the usefulness of the data for various
purposes like in marketing, dating suggestions, organization
development, personalized recommendations and health care to
name a few.
With the introduction and extreme popularity of Online Social
Networking Sites like Facebook, Twitter and LinkedIn numerous
researches were conducted based on public data available, online
social networking applications and social behavior towards
friends and followers to predict the personality. Structured mining
of the social media content can provide us the ability to predict
some personality traits. This survey aims at providing researchers
with an overview of various strategies used for studies and
research concentrating on predicting user personality and behavior
using online social networking site content. Their positives,
limitations are well summarized as reported in the literature.
Finally, a brief discussion including open issues for further
research in the area of social networking site based personality
prediction preceding conclusion.